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Data-Con-101 Salesforce Certified Data Cloud Consultant

  • Salesforce
  • 5 free sample questions

About this exam

Data-Con-101 is the Salesforce exam Salesforce Certified Data Cloud Consultant. Paid practice material for this exam is not available yet, but you can try its free sample questions.

Exam code
Data-Con-101
Vendor
Salesforce
Practice questions
Not available yet
Free sample questions
5
Question bank last updated
Not available yet

Try 2 sample questions

Taken from the free sample set for Data-Con-101.

Question 1 (choose 2)

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers

  1. Option A:
    Add additional attributes.
  2. Option B:
    Choose a segment.
  3. Option C:
    Select contact points.
  4. Option D:
    Add the calculated insight in the activation.
Show answer and explanation

Correct answer: B, C

To configure an activation to a Marketing Cloud activation target, you need to choose a segment and select contact points. Choosing a segment allows you to specify which unified individuals you want to activate. Selecting contact points allows you to map the attributes from the segment to the fields in the Marketing Cloud data extension. You do not need to add additional attributes or add the calculated insight in the activation, as these are already part of the segment definition. Reference: Create a Marketing Cloud Activation Target; Types of Data Targets in Data Cloud

Question 2 (choose 1)

A customer is concerned that the consolidation rate displayed in the identity resolution is  quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?

  1. Option A:
    Change reconciliation rules to Most Occurring.
  2. Option B:
    Increase the number of matching rules.
  3. Option C:
    Include additional attributes in the existing matching rules.
  4. Option D:
    Reduce the number of matching rules.
Show answer and explanation

Correct answer: D

The consolidation rate is the amount by which source profiles are combined to produce unified profiles, calculated as 1 - (number of unified individuals / number of source individuals). For example, if you ingest 100 source records and create 80 unified profiles, your consolidation rate is 20%. To increase the consolidation rate, you need to increase the number of matches between source profiles, which can be done by adding more match rules. Match rules define the criteria for matching source profiles based on their attributes. By increasing the number of match rules, you can increase the chances of finding matches between source profiles and thus increase the consolidation rate. On the other hand, changing reconciliation rules, including additional attributes, or reducing the number of match rules can decrease the consolidation rate, as they can either reduce the number of matches or increase the number of unified profiles. Reference: Identity Resolution Calculated Insight: Consolidation Rates for Unified Profiles, Identity Resolution Ruleset Processing Results, Configure Identity Resolution Rulesets 
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