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MCC-201 Marketing Cloud Connect Essentials

  • Salesforce
  • 5 free sample questions

About this exam

MCC-201 is the Salesforce exam Marketing Cloud Connect Essentials. Paid practice material for this exam is not available yet, but you can try its free sample questions.

Exam code
MCC-201
Vendor
Salesforce
Practice questions
Not available yet
Free sample questions
5
Question bank last updated
Not available yet

Try 2 sample questions

Taken from the free sample set for MCC-201.

Question 1

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to
request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?


  1. Option A:
    Keyword opt in and SMS Messaging


  2. Option B:
    Smart Capture and Triggered email messaging
  3. Option C:
    CloudPages opt in to Event Journey


  4. Option D:
    Existing Email Event Notification Subscription
Show answer and explanation

Correct answer: A

Northern Trail Outfitters should use Keyword opt in and SMS Messaging to allow attendees to
request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Smart Capture and Triggered email messaging, CloudPages opt in to Event Journey, and Existing
Email Event Notification Subscription are not the best solutions for this situation.

Question 2 (choose 2)

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split
that evaluates if a customer has made a purchase after they enter the journey. Customer data is
stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?


  1. Option A:
    Use Data Designer in Contact Builder to relate the two data extensions.
  2. Option B:
    Utilize Entry Data on a Decision Split within Journey Builder.
  3. Option C:
    Create a Data Relationship in Email Studio to relate the two data extensions.
  4. Option D:
    Configure activities within Automation Studio to update the purchase data.
Show answer and explanation

Correct answer: A, B

o build an abandoned cart journey, the two steps Northern Trail Outfitters should
include are:
1. Utilize Entry Data on a Decision Split within Journey Builder: A Decision Split allows for the
evaluation of data that is present at the time a contact enters the journey. This can include data from
the entry source data extension, such as whether a customer has made a purchase.
2. Use Data Designer in Contact Builder to relate the two data extensions: Data Designer allows for
the relationship of two data extensions to be established, allowing for data from one data extension
to be used in another. This will enable the evaluation of purchase data stored in a separate data
extension within the Decision Split.
See all 5 free sample questions